How about a Buckle maternity wear fashion show? Well, there are plenty going on for everyday clothing, why not for this as well right?
So B Scene, a part of the Buckle Web site, lets customers watch fashion shows online in order to increase their awareness of the latest trends the store is carrying during the season. I can't ever remember having seen a maternity wear fashion show, but after watching the videos of the Roxy and Fall 2006 style runway shows and seeing that most of the models where not rail thin and showed a little more personality in their step, I thought that the usual Buckle shopper would be open to an event like this. This would definitely allow the mom-to-be to visualize an outfit, feel as if they are being considered as actual fashionable women and even participate in the presentation of outfits they are and will be wearing for a decent amount of time. Open auditions could be held in malls around the 340 national stores making it a great marketing tool to put the new idea up in the air for the typical consumer to catch and hold on to the idea.
1 comment:
I think a Buckle maternity wear fashion show would be a great idea! The idea of having a mom-to-be be beautiful look fashionable on the runway would make every woman feel beautiful.
I know you focus on the "typical consumer," but what about the use of celebrity? With all the fuss over "baby bumps" and celebrity pregnancies, how great would it be to see guest appearances from them! A campaign like this reminds me of the The Red Dress Collection 2007 fashion show, which helped raised awareness about women and heart disease. How about a Buckle maternity fashion show featuring pregnant celebrites who are helping to raise money for the American SIDS Institute? I'd definitely tune into that video!
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