So I was browsing the Internet and saw a ton of different maternity wear sites, but not just the boring kind, the actual "I would wear that if I were pregnant" kind. I started to think, wow, OK, so we can all shop online right? Well the difference I want to make is allow mother's to actually touch the clothes they will be wearing during these nine months of their lives. Incorporating the maternity line into the actual Buckle store locations would make it easier to try on and make sure the clothing fits correctly. There's nothing like the commodity of shopping online, but when you're body is changing in such a dramatic way, it's sometimes hard to calculate your jean size. Men, I don't expect you to understand, but ladies, you know what I'm talking about right?
Plus, there's a huge amount of maternity wear designers that don't get their product out in the open unless it is online or print, and what better way to increase customer awareness than sign up with a nationally known clothing company and increase your buying potential.
1 comment:
I agree with you completely that the maternity clothing industry seriously needs an update. Skinny, chunky, tall and short women can find clothes to fit their needs, but pregnant women must be having a more difficult time. Off the top of my head, I can think of very few stores that even offer a maternity line, and those that do are either Internet-based, like you said, over-priced or simply too matronly.
After looking at your linked maternity clothing site, however, I realized that there are definitely some cute outfits available for pregnant women. That site even sells fashionable swimsuits and has an unexpected lingerie line! Knowing that there are options out there for the more fashion-conscious future moms, I think it's a great idea to make them available in retail stores. Buckle seems to be an ideal location for such a clothing line, since young moms-to-be, who might shop at Buckly anyway, would most likely be more comfortable shopping for their maternity clothes at a store with which they are already comfortable. It sounds to me like you've got a great idea!
Post a Comment