As I began searching for a possible client, I honestly didn't know what route to take and wasn't sure if by the end of the time given to us I was going to choose the right one for me. I came to the conclusion that the easiest way to find out was to start of with the corporation I work for, Buckle Inc. Since this company already has large name recognition within the United States, I felt that in addition to the merchandise that it already carries, I would add in one more line of clothing, one that focuses on the future mothers of America.
This is a corporation that focuses on mostly a younger public, I would say between the ages of 15 to 35 or so, depending on personal taste. I thought since most young mothers-to-be are left shopping at stores that carry mostly drab fashion, I would allow them the option to go for something a little more modern and up-to-date. Since Buckle Inc. has its own brand of jeans, BKE, and it carries various other designer jeans such as Guess, Lucky Brand, Big Star and Silver along with accessories, tops, and men's wear, I believe adding maternity wear would be a great marketing tool to attract and hold on to a public that not only consists of an individual male or female, but a family.
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