Week 8

So I was a little stuck this week as far as content for my blog because my idea is so new to the company, I found it hard to find information pertinent to my campaign. Then came a little ray of light, thanks Marion ;)

So last week I thought a fashion show would be a great way to bring out the maternity wear line and let the future mommies participate, and guess what? Why not add some celebrity juiciness to the mix! I found this great blog about celebrity moms and their involvement in daily life with their lil' dudes and dudets. We all know that when you bring in a celebrity it can increase awareness of a product by 1000 percent so this would be a great move for Buckle.

Britt Koth along with Kelly and Sabrina (twins) from 8th and Ocean, a reality series on MTV, are currently the faces of Buckle. This is the target public guys and gals, the young, hip cute crowd and even if you haven't heard of Buckle, familiar faces will lead you their way.

Week 7

How about a Buckle maternity wear fashion show? Well, there are plenty going on for everyday clothing, why not for this as well right?

So B Scene, a part of the Buckle Web site, lets customers watch fashion shows online in order to increase their awareness of the latest trends the store is carrying during the season. I can't ever remember having seen a maternity wear fashion show, but after watching the videos of the Roxy and Fall 2006 style runway shows and seeing that most of the models where not rail thin and showed a little more personality in their step, I thought that the usual Buckle shopper would be open to an event like this. This would definitely allow the mom-to-be to visualize an outfit, feel as if they are being considered as actual fashionable women and even participate in the presentation of outfits they are and will be wearing for a decent amount of time. Open auditions could be held in malls around the 340 national stores making it a great marketing tool to put the new idea up in the air for the typical consumer to catch and hold on to the idea.

Week 6

So I was browsing the Internet and saw a ton of different maternity wear sites, but not just the boring kind, the actual "I would wear that if I were pregnant" kind. I started to think, wow, OK, so we can all shop online right? Well the difference I want to make is allow mother's to actually touch the clothes they will be wearing during these nine months of their lives. Incorporating the maternity line into the actual Buckle store locations would make it easier to try on and make sure the clothing fits correctly. There's nothing like the commodity of shopping online, but when you're body is changing in such a dramatic way, it's sometimes hard to calculate your jean size. Men, I don't expect you to understand, but ladies, you know what I'm talking about right?

Plus, there's a huge amount of maternity wear designers that don't get their product out in the open unless it is online or print, and what better way to increase customer awareness than sign up with a nationally known clothing company and increase your buying potential.

Week 5

As I began searching for a possible client, I honestly didn't know what route to take and wasn't sure if by the end of the time given to us I was going to choose the right one for me. I came to the conclusion that the easiest way to find out was to start of with the corporation I work for, Buckle Inc. Since this company already has large name recognition within the United States, I felt that in addition to the merchandise that it already carries, I would add in one more line of clothing, one that focuses on the future mothers of America.

This is a corporation that focuses on mostly a younger public, I would say between the ages of 15 to 35 or so, depending on personal taste. I thought since most young mothers-to-be are left shopping at stores that carry mostly drab fashion, I would allow them the option to go for something a little more modern and up-to-date. Since Buckle Inc. has its own brand of jeans, BKE, and it carries various other designer jeans such as Guess, Lucky Brand, Big Star and Silver along with accessories, tops, and men's wear, I believe adding maternity wear would be a great marketing tool to attract and hold on to a public that not only consists of an individual male or female, but a family.