Numbers can be boring and that's what I find the most when I browse the Internet for any recent news about Buckle. Well, to my surprise I came upon a real article that didn't contain numbers, but a good chunk of fun information for all to enjoy! OK, it's more of a profile of Lori Cody, Buckle's director of advertising and it's a few years old, but it has some decent information.So Buckle aims to please "guests" between the ages of 12 and 24, train "teammates" so that they are prepared to know every fit and style of denim available and is showing progress while doing so. It's like a little secret that isn't so secret anymore and for it to incorporate the new clothing line would make it even more widely known.
The article states that as a Kearney-based apparel retailer, it made $375 million in 2000 which ahs jumped to $530.1 million in 2007 selling clothing to Generation Y. Other retail stores may have all the name recognition, but Buckle is getting all the business. How you say without a very large marketing campaign? Word of mouth. One girl goes and drops $300 on three pairs of denim and tells her friend that instead of spending top dollar for Seven and True Religion Jeans, you can go to Buckle and get the same quality for less and still look hot. Same goes for the guys, you can walk out of there looking sharp and still have some cash left.
People starting a new family are all about saving, but that doesn't mean you have to stop looking good right?
1 comment:
I find it interesting that you've asserted that $300 for three pairs of jeans is a bargain. Personally, I feel like a $100 pair is a budget stretch for most young adults, although one might not think so after seeing so many designer back-pocket prints on the backsides of ladies walking across UF's campus.
I know that True Religion, Seven For All Mankind, and other designer labels have shown up a lot recently, so I suppose you could argue that $100 for a pair is cheap in comparison. However, you can also buy, for example, a pair of Sevens for somewhere around $150, as long as you don't get all the extras on the jeans. I guess what I'm trying to say is actually more of a question: are Buckle's jeans really that great of a bargain? If women are willing to spend $100 on a single pair of jeans, why wouldn't they just spend the $150?
I will add that I have never actually bought anything at Buckle, so I could be completely off on this discussion. If I am, please let me know. Overall, though, it seems to me Buckle is either going to have to get some celebrities to wear its jeans around--and thus publicize them--or reduce its prices to improve its sales in years to come.
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