I was at work on Saturday and noticed a few ladies come in, nothing unusual. What I hadn't noticed until I approached the group was that one of them was 5 months pregnant. I thought, well, here's my window of opportunity, I'll ask her some questions. Jennifer (very nice lady) was very responsive when I told her about my campaign idea to launch a maternity wear line in the Buckle stores and suggested that I pitch it to my manager. Honestly, not quite at that comfort level with Justin, but it was a nice suggestion
So, after that little encounter, I came up with what I would consider a pretty fun thing to do. Communication is key, and for most people face-to-face conversations are much more informative and convincing than a simple advertisement or event. I thought Buckle employees could have a training session built especially for the new line which would consist of approaching pregnant women and asking for their opinions on the launch. Kind of like the Dove Real Beauty campaign, I would focus on real pregnant women and what they really want from a maternity wear line of clothing. The sound bites and video footage of these women and their opinions could be of great help to the Web site and also for possible radio advertisements.
Good or no good?
1 comment:
I think this is a great idea. I always love seeing commercials with real people promoting products they would actually use instead of actors/actresses getting paid to promote something that doesnt apply to them.
I'm not sure about maternity wear, if the people in those ads are actually pregnant, but I think it would make the company look better if they were honest and used pregnant women to model.
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