So I had the hardest time trying to find any useful information searching through blogs dealing with Buckle. Most of the information I found seemed to deal mostly with people's opinions on the product, but did not specify anything that dealt with the actual store.
The problem is that the product offered at Buckle is often the product you can get on Ebay or discount stores like T.J. Maxx or Ross. A lot of people like the fit of the clothing, but are not willing to pay the price, so they look to where they can get what they want without spending the same amount of money. I was over-all pretty frustrated when it came to searching blogs with any helpful commentary, but I understood the purpose of doing this. I mean after all, the opinion of your publics is the most important aspect of launching a campaign to begin with. You do want to give everyone what they want and what better way to tdo so then listening to their direct comments.
1 comment:
Researching your public is very important when launching a new product and searching blogs is definitely a new tool to analyze. The fact that you could not find anything of relevancy about Buckle can in fact mean something. Maybe Buckle has not yet reached the customer satisfaction is aims on having. The fact that Buckle is only vaguely mentioned in blogs needs to be understood by the organization so that they can improve their public image for the future. Regarding the pregnancy line, Buckle could maybe join or create discussions about pregnant women clothing. This would help get their name out there.
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