Week 10

I was at work on Saturday and noticed a few ladies come in, nothing unusual. What I hadn't noticed until I approached the group was that one of them was 5 months pregnant. I thought, well, here's my window of opportunity, I'll ask her some questions. Jennifer (very nice lady) was very responsive when I told her about my campaign idea to launch a maternity wear line in the Buckle stores and suggested that I pitch it to my manager. Honestly, not quite at that comfort level with Justin, but it was a nice suggestion
So, after that little encounter, I came up with what I would consider a pretty fun thing to do. Communication is key, and for most people face-to-face conversations are much more informative and convincing than a simple advertisement or event. I thought Buckle employees could have a training session built especially for the new line which would consist of approaching pregnant women and asking for their opinions on the launch. Kind of like the Dove Real Beauty campaign, I would focus on real pregnant women and what they really want from a maternity wear line of clothing. The sound bites and video footage of these women and their opinions could be of great help to the Web site and also for possible radio advertisements.

Good or no good?

Week 9

Numbers can be boring and that's what I find the most when I browse the Internet for any recent news about Buckle. Well, to my surprise I came upon a real article that didn't contain numbers, but a good chunk of fun information for all to enjoy! OK, it's more of a profile of Lori Cody, Buckle's director of advertising and it's a few years old, but it has some decent information.

So Buckle aims to please "guests" between the ages of 12 and 24, train "teammates" so that they are prepared to know every fit and style of denim available and is showing progress while doing so. It's like a little secret that isn't so secret anymore and for it to incorporate the new clothing line would make it even more widely known.

The article states that as a Kearney-based apparel retailer, it made $375 million in 2000 which ahs jumped to $530.1 million in 2007 selling clothing to Generation Y. Other retail stores may have all the name recognition, but Buckle is getting all the business. How you say without a very large marketing campaign? Word of mouth. One girl goes and drops $300 on three pairs of denim and tells her friend that instead of spending top dollar for Seven and True Religion Jeans, you can go to Buckle and get the same quality for less and still look hot. Same goes for the guys, you can walk out of there looking sharp and still have some cash left.

People starting a new family are all about saving, but that doesn't mean you have to stop looking good right?