Week 12

So I had the hardest time trying to find any useful information searching through blogs dealing with Buckle. Most of the information I found seemed to deal mostly with people's opinions on the product, but did not specify anything that dealt with the actual store.

The problem is that the product offered at Buckle is often the product you can get on Ebay or discount stores like T.J. Maxx or Ross. A lot of people like the fit of the clothing, but are not willing to pay the price, so they look to where they can get what they want without spending the same amount of money. I was over-all pretty frustrated when it came to searching blogs with any helpful commentary, but I understood the purpose of doing this. I mean after all, the opinion of your publics is the most important aspect of launching a campaign to begin with. You do want to give everyone what they want and what better way to tdo so then listening to their direct comments.

Week 11

So there was a pretty cool sweepstakes going on at Buckle that ended on March 28. The BKE rev up your style sweepstakes consisted of an online and in store type of deal where you could win various prizes for just trying on the BKE brand of clothing. Just in case you guys were wondering, BKE is the house brand for Buckle.

I can understand that this could be a little hard to have the guys do, but I know the ladies love to try on clothes before they buy them. At least I do, and I know for a fact that a pregnant woman is not going to trust herself to just take a look at something and buy it without trying it on first. Where I'm getting at is that this sweepstakes is a great idea for not only product that has been out for a while, but could work really well with new product. If you try on a pair of Buckle maternity wear denim, shorts, shirts or skirts you could receive a scratch off card or official card in order to see if you are eligible for a 10 to 20 percent discount off of your purchase that day. You could even win a money or product prize. Sound like a good way to have people try on some clothes? I think so, I would at least because discounts are never out of style.